Online Performance Metrics - Measuring Your Website Value
Online Performance Metrics - Measuring Your Website Value
Bookmark and Share

Online Performance Metrics - Measuring Your Website Value

by Sarah Hughes
Charity 21
March 2009
10 pp
A4
PDF

Capturing and interpreting hard data (as well as soft data) about your organisation’s website and online activity pays dividends in correctly assessing your current position and likely forward strategy. The more you can capture, that’s relevant to you, the better. Remember, the data always tells the true story of your site’s performance and any analysis is better than none. However, by combining many of the metrics below you will be able to build the most convincing picture of your site’s value, potential and investment priorities.

This tool provides an overview of principle measurement techniques along with sample tables which you can adopt or amend to suit your needs.

Photo: kevinzhengli on flickr.com

Continue Shopping
Browse more download or additional Charity21 products.