by Sarah Hughes
Capturing and interpreting hard data (as well as soft data) about your organisation’s website and online activity pays dividends in correctly assessing your current position and likely forward strategy. The more you can capture, that’s relevant to you, the better. Remember, the data always tells the true story of your site’s performance and any analysis is better than none. However, by combining many of the metrics below you will be able to build the most convincing picture of your site’s value, potential and investment priorities.
This tool provides an overview of principle measurement techniques along with sample tables which you can adopt or amend to suit your needs.
Photo: kevinzhengli on flickr.com